Lou de Bètoly is a French designer born in 1985 who works and lives in Berlin.
Her challenge is to bring classical craftsmanship and Haute Couture techniques into a modern context.
After graduating from Esmod Paris with highest honours in 2006, she works a few seasons at the studio of Jean Paul Gaultier in Paris on the prêt à porter knitwear collections, as well as the Haute Couture embroideries and knit.
In 2011, she launches in Berlin the duo label Augustin Teboul, dedicated to all black, high- end collections retailed internationally in luxury stores.
She is at the moment working on her solo project under the pseudonym Lou de Bètoly, an anagram of her real name Odély Teboul.
She developed skills for hand knit, crochet and embroidery during her early childhood. Over the years, she established a unique handwriting, leading into strong imaginary embellished textile structures.
She sees fashion like a mix of sculpting and painting with the needle, as well as a sociological experiment.
Female artists, freedom, and women empowerment are inspirational sources, with muses like Niki de st Phalle, Louise Bourgeois, Annette Messager, George Sand, Marina Abramovic and Andy Warhol, people who challenged aesthetically a reflection about the society at a given time.
Her perpetual questioning about life is translated deeply into her creations. Evolving aspects are, mass consumption, commerciality of art, value of objects, happiness at high speed and therefore value of time.
As a Permanent traveller, she describes her mind like a sponge, and seeks for the unexpected beauty of the every day life, and people.
The designer means more than just creating garments, and functional products, she feels _Like De st Phalle explained_ that by going deeper, in the sense of poetry, by trying to express herself strongly, it will necessarily lead to an expression of the situation of the woman in the society.
With her new brand, Lou de Bètoly brings surrealism, decadence, poetry and dreams in garments.
